Better marketing decisions built on real experience
Strategic marketing advisory from Hype Digital
At Hype Digital, we work as a strategic digital marketing partner helping organisations navigate evolving channels, rising expectations, and growing performance pressures.
Our mission is to provide clear, practical advice that aligns marketing with business priorities, supports better decisions and drives sustainable growth.
About us
Clear, strategic direction.
Marketing that genuinely supports business goals.
Hype Digital is a digital marketing consultancy based in Edinburgh, Scotland. We work with founder-led, independent and small to medium businesses to help showcase their brands, products and services in an authentic, value-driven way.
Why Hype Digital?
We’ve seen digital marketing evolve — from the early days of basic websites and social media to today’s sophisticated, digital-first campaigns. That experience has shaped how we advise on tackling business issues impacting marketing performance and digital presence.
With enterprise-level experience across consulting, technology and professional services, we bring an independent, senior perspective to marketing challenges. We focus on solving business problems and enhancing brand value, and not just delivering isolated marketing tasks.
Our services
What we offer comes from a place of real-world learning and insights from transformative digital journeys. We formulate digital journeys, implement channel strategies and optimise marketing ROI to help you gain a solid foundation in customer engagement.
digital marketing strategy
We design integrated digital marketing strategies that combine content marketing, channel marketing and social media marketing to strengthen brand visibility and support sustainable growth.
brand management
We guide organisations on brand and reputation management. We implement attraction marketing and employer branding initiatives to enhance credibility, engagement and talent appeal.
marketing operations
We optimise digital touchpoints through website management, user journey mapping and search optimisation to improve customer experience and conversion.
measurement & insights
We provide data-driven insights through campaign performance tracking, platform analytics and marketing insights to guide smarter marketing decisions.
We are happy to listen to your marketing pain points and create a custom roadmap for your business.
Our insights
Explore our latest insights, guides and frameworks on digital marketing, AI innovation and human-first marketing. Discover ideas to help SMBs grow with authenticity, purpose and measurable results in the age of AI and automation.
The myth of the predictable customer journey
The customer journey is no longer linear. Learn why predictable funnels fail, what breaks modern journeys, and how experience-led strategy drives growth. Read more
The digital marketing roadmap for small and medium businesses
A guide for SMBs to understand what a digital roadmap is, why it matters and how we can help them create one in the absence of large budgets or resources. Read more
The future of paid media in 2026
An insight into optimising paid media with smarter spend, kinder experiences and more meaningful information audience to achieve brand building. Read more
What small and medium brands need to know about applying AI in marketing
Learn where and how SMBs can use AI responsibly without losing the human touch. Practical tips on ethical AI, creativity and efficient marketing execution. Read more
Privacy, signal loss and first-party data in the new era
New privacy regulations are reshaping digital marketing in the UK and Europe. Learn how strategies based on trust can future-proof marketing in a post-cookie world. Read more
Is there a chance we’re sending the wrong content to our audience?
Audience-first marketing helps brands deliver the right version of their content to the people who matter, boosting engagement and impact. Read more
Our perspectives
Why every brand campaign needs a Narrative North Star?
In a fragmented, multi-channel world, a Narrative North Star keeps brands coherent. Explore how story, integration and consistency drive impact. Read more
From Web 3.0 to now: what brands got right, wrong and what still matters.
A reflective take on Web 3.0 and what still matters for brands in 2026, from trust and experience to human-first, intentional digital strategy. Read more
Get in touch
Let’s talk.👋
Get strategic digital marketing advice that brings results. Send us a message using the form and we will get back to you.
contact@hypedigital.uk
Edinburgh, Scotland, UK
